GPSR / EU Authorized Rep Label Maker

Generate a compliant EU General Product Safety Regulation label with your authorized representative. Download as PNG or SVG.

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⚠️ Template only — verify required GPSR fields (traceability, warnings, rep details) with your compliance lead and the applicable EU rules before use.

What a GPSR label needs

Since the EU General Product Safety Regulation (GPSR), non-EU sellers need an EU Authorized Representative on the product. This builds that label.

Why GPSR matters for Temu sellers

The EU GPSR (in force since December 2024) requires products sold in the EU to carry traceability and a named EU Authorized Representative reachable by market surveillance. Temu enforces this for EU-bound listings, so a compliant label is now table stakes for the European market. It pairs with the packaging EPR obligations — the EPR packaging weight calculator gives you the per-SKU weights your registration reports.

Fields a compliant label carries

  • Brand / seller and manufacturer
  • Country of origin (recommended for traceability)
  • EU Authorized Representative name + address
  • Model / batch for traceability
  • Warnings / age guidance
  • Contact email
  • Optionally a scannable GTIN / EAN barcode and CE / WEEE marks where the product category requires them

How to use this tool

Fill in your details, choose a label size (A4 down to 50×50 mm), preview live, then download as PNG or SVG — or copy the text to paste into your artwork. Keep the rep's details current; an unreachable representative is itself a compliance gap.

Template only. Verify the required GPSR fields (traceability, warnings, rep details) with your compliance lead and the applicable EU rules before use. This tool does not constitute legal advice. The full Temu seller toolkit collects the other EU compliance calculators in one place.

Worked example

A phone charger sold into Germany.

You sell a charger in the EU, so the label must carry a Responsible Person in the EU/UK. Enter the manufacturer, the rep's name and address, the model identifier and your product type — the tool builds the label with the required EU declaration block, lets you preview it on an A4 sheet and exports it as PNG or SVG for print or your listing.

No rep yet? The tool shows the fields and where to get one, so the label is still the deliverable instead of a blank to-do.

Temu GPSR Label — FAQ

What is an EU Authorized Representative?
A person or company established in the EU who acts as your point of contact for market surveillance and compliance. GPSR requires non-EU sellers to name one on the product and listing.
Is a GPSR label mandatory for all Temu EU sales?
EU rules require traceability and an authorized representative for products on the EU market, and Temu enforces these for EU-bound listings. A clear, scannable label with the rep details is the practical way to meet that.
Which file format should I download?
Use SVG for print artwork (scales without blur) and PNG for quick inserts or marketplace uploads. The label text can also be copied directly.
Does this guarantee compliance?
No. It generates a properly-structured label from your inputs, but you remain responsible for correct, current information and for meeting all applicable GPSR obligations. Confirm with your compliance lead.
Do I need a GPSR label to sell on Temu in Europe?
Yes — GPSR requires EU-bound products to carry traceability and a named EU Authorized Representative, and Temu enforces this for EU listings. A clear, scannable label with the rep details is the practical way to meet that requirement before your listing goes live.
What happens if my Temu GPSR label is missing the EU rep?
Listings can be rejected or removed for non-compliance, and market surveillance can require correction. This tool builds a properly structured label including the rep name and address, but you must keep that rep's details current and correct — an unreachable representative is itself a compliance gap.

Sources & methodology

How this calculator was built and where the reference figures come from.

Last verified: August 2026 · Confidence: High

Primary source: EU — General Product Safety Regulation

Reference rates are editable and drawn from public policy reports; confirm the exact figures with your Temu seller agreement and the relevant authority before relying on them.

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