SHEIN runs two traffic channels that sellers and creators often blend together: the hosted shopping livestream and the affiliate program. They are different deals. One puts your products in front of SHEIN's own live audience.
SHEIN runs two very different deals with sellers, and the difference in who controls price decides how much money you keep.
Most SHEIN seller guides talk about commission and traffic. Few talk about the day your account stops paying out, or disappears.
SHEIN built its brand on fast trend replication, but that reputation has turned the platform into a target for brand owners. Rights holders now watch SHEIN Marketplace closely, and third-party sellers are caught in the middle.
SHEIN opened its EU Marketplace with zero monthly fees and zero advertising cost, which pulled in thousands of third-party sellers.
Most "how to get traffic on SHEIN" advice is either a repackaged Amazon playbook (buy ads, win the keyword) or a list of unverified hacks.
SHEIN built its brand on generous returns. For the buyer that is a feature. For the Marketplace seller it is a line item that most margin models forget until the statement arrives.
Most SHEIN seller guides blur two things that pay out completely differently: the **Marketplace** model where you set prices and hold inventory, and the **supplier** model where you ship goods into SHEIN warehouses and the platform resells them.